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Our Strategy

Our Vision

Be a world class global provider of veterinary pharmaceuticals enhancing the health of farm and companion animals


  • To be the first to market with generic veterinary pharmaceutical products which provide excellent value and are differentiated or offer enhancements in comparison to the pioneer product¬†
  • To balance the portfolio of farm to companion animal products in line with the market
  • To drive significant growth in all markets and sectors particularly through new product development
  • To drive organic growth through sales excellence and investment in long-term sustainable business partnerships

Our Strategy

Our plan culminates in driving long-term shareholder value through growth which is facilitated by our seven strategic initiatives. Through our focus on these strategic initiatives we have targeted areas of the business for investment, simplification and process improvement to position the company for its next phase of growth.

Our Values

Our Strategy is underpinned by our six core Values which shape our culture and behaviours 

Click here to view our Vision, Mission and Values